Many people ask me what exactly does UX design deal with? Why is it good for the company to invest in a UX designer? The exact designation is User Experience Design: the interaction and experience of users with the company’s products and services.
Behind the websites of the big companies like Amazon, Google, Facebook a whole UX team is making sure that the website stays user-friendly. In many cases, small businesses lack the financial resources and they can’t afford such a UX team. Unfortunately, this can be seen in many cases on their websites. Often small and medium-sized businesses do not understand why it is so important to consider the user’s point of view, what they gain with it. In today’s world, along with the information flow, people’s patience is declining exponentially. If the user does not find the information he is looking for on the interface, he will not devote too much time to dig deeper but will choose another page of a competitor. The aesthetics and the appearance of the surface are also important. First impressions of interfaces are influenced by visual appeal. Users tend to judge interfaces with low visual appeal as uninteresting and hard to use. If the surface is not properly designed, the user will not even look at the offers. It is important to know what the users want and somewhat keep up with the trends. The users age group is also a deciding factor, how should the design look like. If you would like to receive a professional suggestion for improvement from the UX point of view, please don’t hesitate to contact m